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Wholesale prices jumped a record 9. Connect with the definitive source for global and local news. Take-Two has often turned to outside developers to help make games work on mobile devices, with mixed success. Meanwhile, Zynga's been recently hit by a one-two punch of easing pandemic restrictions , which have left people with less time to play games, and Apple's changes to marketing technology , which have made it harder to track users for targeted ads.

Aside from combining two companies with different capabilities, Zelnick said the Zynga acquisition will also help as Take-Two evaluates emerging Web3 technologies, including NFTs and cryptocurrency. Sean Keane , Ian Sherr. The acquisition, which was announced at the start of the week, would combine Take-Two, a powerhouse in console gaming, with a mobile gaming company that has an almost cult-like following.

And, as Market Watch described the acquisition , the deal will now have the two companies linked, to create a much larger presence in the gaming industry. The deal should be finalized sometime between April and June of this year. Strauss Zelnick, who currently serves as Take-Two's CEO and Chairman, said in that statement that the marriage, "significantly diversifies our business and establishes our leadership position in mobile, the fastest-growing segment of the interactive entertainment industry.