Rent Monthly. Rent Day. What are my shipping options? The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time. Dhruv Grewal received a Ph.
His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Michael Levy received an undergraduate and M.
Marketing Educator rated him one of the best researchers in marketing. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates.
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An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in , John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing.
Irwin Foundation. After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Learn more about our Textbook Rental program. By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2. SmartBook 2. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2. For instructors, SmartBook 2. Creating accessible products is a priority for McGraw-Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.
Please review our accessibility information for this specific product. McGraw-Hill sites may contain links to websites owned and operated by third parties.
McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website. After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities.
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Rent or purchase for a fraction of the printed textbook price Easily highlight, take notes and search Download the free ReadAnywhere App for offline access and anytime reading Watch a quick video to learn more Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab. Rent for a fraction of the printed textbook price Rental transaction occurs through McGraw Hill's authorized rental partner.
Purchase un-bound 3-ring binder ready textbook Flexibility and ease of selecting chapters to take where you want to go What are my shipping options? Personalize your learning, save time completing homework, and possibly earn a better grade Access to eBook, homework and adaptive assignments, videos, and study resources Download free ReadAnywhere App for offline access to eBook for anytime reading Connect may be assigned as part of your grade.
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